- To make adventure sports accessible to the Irish population and beyond.
- To create achievable personal challenges for competitors.
- To be innovative and to bring new events to the Irish calendar each year. As we say at Killary Adventure Co. ‘Stand still and you are history’.
- To encourage people to visit and utilise the west of Ireland.
- To encourage a healthy, fit and fun life for all.
- To encourage environmental responsibility and respect of the Irish countryside.
- To challenge all individuals to push their athletic boundaries through creating innovative adventures in the outdoors